About the workshop:
With more than 100 million web sites to choose from and over 2 billion pages of content, the web is becoming a tangled disorder of web site pages that are wasting users time but more importantly costing organizations millions of dollars of unexploited revenues.
Don’t fight with your users – give them what they want!
Providing a good user experience is key in differentiating your company from your competitors. Remember your competition is just one click away!
In today’s e-Business ecosystem, companies must leverage the web as a new medium in which to increase efficiencies and ultimately increase revenues. Understanding your companies web site objectives will set the tone for the specific type of experience you need to achieve for the targeted user. Clearly articulating your web site objectives will assist in enabling your site to provide a more memorable experience as well as stimulating an increase in revenues. Often these basic techniques as well as more strategic techniques are overlooked. Applying these simple techniques and answering a few key questions can translate into a more profitable commerce channel while allowing better communication with your customers. In addition, these techniques and strategies may aid in the increase of employee production.
How to Improve User Experience
The workshop will cover the process to identify web site design and UI strategy disconnects. In addition, the analysis of the current user experience will be discussed and articulated. During this workshop participants will collaborate to identify key questions that have not been addressed pertaining to the User experience. Furthermore, we will cover web site design, information flow techniques, and e-Business strategies that will help in achieving the company’s desired user experience.
Topics included:
- User experience – a definition
- e-Marketing Loyalty/ Incentive strategies
- Technology trends reflecting on the user experience – personalization, streaming video/
audio, FLASH. How technology plays an important role in giving the user what they want. - Transition to a more dynamic experience
- A necessary overhaul – where to begin
What you will gain:
You will learn what the major components are for a unique, effective, interactive, and compelling user experience that will increase revenues, bring down your retention costs, and promote user loyalty. In addition, you will gain a more detailed understanding of user behavior trends and learn new ways to make your web site work for your business. Participants will learn how to benchmark key metrics for the analysis of web site traffic to get an insight of what their users really want. Furthermore, participants will learn how to conduct successful focus groups and usability labs.
- Enhanced awareness of what makes your site user friendly
- An outline of key components that add to a better User interface
- Usability problems with today’s portals
- Leveraging advanced technology for usability
- How to approach a strategy for website usability
Workshop details:
This program has been developed for executives, senior management, product or marketing directors who want to participate in getting an insight into what users need and want from the web site. The workshop will also cover a more detailed view of how the user experience impacts on the overall e-business strategy and ultimately the success of the e-business. Furthermore we will discuss ideas surrounding Loyalty and Incentive e-Marketing in respect to reducing customer aquisition while increasing retention.
Workshop facilitator:
Len Morales is a Southern California native, fine artist, creative director, and Internet Digital Media Pioneer.
Len has worked on projects for many leading companies including: Samsung, Walt Disney, Intuit Inc. (QuickBooks maker), Tandberg Data, Starbucks Coffee, Turner Green Afrasiabi & Arledge, Dr. Phil, AudioRiot, Newport Cottages, Edge Manufacturing, Association of Surfing Lawyers, Inostor, One, LLP., Mower, Carreon & Desai, LLP, Wildland Fire Services, Hodes Group, IRL Music, Citi Bank, Amgen, Infogain Corporation, Providian Financial, Motorola, St Jude Medical, UCLA, Perks.com, American Express, Agex.com, E-team, Lear Astronics, IDX, Adaptec, Ross Stores, Marconi Astronics, Alcatel and many others.
Leonard’s corporate experience ranges from executive management and eBusiness strategy consultant, to creative director positions for medium to large organizations. In 2001, Len was creative director of Bizbuyer.com where he oversaw the design and development of one of the largest b2b portals online. At Bizbuyer Inc., he was mentored by the Internet veteran, CEO and mastermind, Bernard Louvat of Touch Commerce. Additionally, he later worked directly for the Loyalty marketing expert, Donna Boesky Mastropasqua, CEO and Founder of Perks.com, and EcoPerks.com, and Ronald Frankel, President and CEO of Synacor and Founder of MGM Interactive Division (Metro-Goldwyn-Mayer Inc). Len worked as the eBusiness creative strategy consultant for Infogain Corporation, where he provided the creative strategy for the US Offices. While at Infogain, he also provided eBusiness Integration and ECRM consulting to larger companies (1,500+). Len also created the international brand, Mexican Vacations Inc., which partnered with Dos Equis, Lions Gate Entertainment, and Mexico Tourism Board for several national marketing campaigns.
Leonard Morales is also a fine artist. He continues to expand his large format collection of both fine art and photography. With unique, impressionistic, and figurative explorations through various mediums, his creativity has been intensified and refined into a style that is unrivaled and conveys his serenity within. His work is inspired by his spirituality, travels and surroundings. http://www.heartseries.com and http://www.leonardmorales.com
INLANDLIGHT Is a full service digital media, internet social media marketing, brand development, web design and SEO company offering affordable and custom website design services. Our full service website design and internet marketing company offices are located in Phoenix, Az, Scottsdale, AZ and Southern California. 20343 N. Hayden Rd., Ste 105-116, Scottsdale, Arizona 85255, 480-788-5219